Cinemark, the official local representatives of Cannes Lions and its affiliated global advertising awards programmes, presents the latest news from the Dubai International Advertising Festival, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa. This year Dubai Lynx introduces a new accolade to honour the most awarded production company – The Lynx Palm Award.
Read More

Social networking is the marketing flavour of the year and we’ve assembled 8 very informed SA social networking marketers to present the latest best practices and experiences. Wouldn’t you like to know what they know? The Gurus include: Bellinda Carreira, director: interactive marketing, Standard Bank Group; Pete Case, creative director, Gloo; Jon Ratcliffe, agency relationship manager, Google SA; Angus Robinson, executive creative director, Native; Julian Mountain, digital strategist, Prezence; Scott Gray, client strategy director, Quirk; Andrew Allison, CFO, Quirk; Ryan Gandalf van Jaarsveld, owner, 7 DFFRNT KNDS OF SMKE

A host of the world’s best mobile marketers will converge in Lagos to launch the West Africa MMA Council and to present latest best practices at the Mobile Marketing Summit. You’ll access white papers and gain insights into the latest best mobile research and award winning campaigns appropriate to the West Africa region. You'll also have the opportunity to network with very influential international mobile marketers.

Celebrating the launch of the West Africa MMA Council will be the CEO, CMO and DGs Summit. Hosted by the MMA, invited senior management representing Operators, agencies and the regulatory bodies will be briefed by international experts about the marketing and business reasons to support the establishment of a professional mobile marketing medium. The objective of the Summit is to converge opinion on the critical next steps and to agree implementation processes.

The CEO Summit will mark the first anniversary of the successful establishment of the East Africa MMA Council. The key stakeholder groups, Operators, advertisers and agencies and regulatory bodies will be represented by senior management and invited by the MMA. The objective of the Summit is to brief top management about the strategic marketing and business reasons to support the medium and to identify the critical issues which the key stakeholder groups need to agree.

International fundis demo best practice mobile marketing for East Africa. One year on from the successful launch of the East Africa MMA Council, the MMA brings a galaxy of international speakers to Nairobi to talk latest best mobile marketing practices appropriate to the East Africa environment. Targeting professional marketers and agency executives.

Weighting the winning mix of content, creativity and celebrities. Some of the smartest online marketers in the country will share QUICK WIN insights with really cool videos, some very smarts Apps and we'll talk about the stats to help you justify the spend with budgets ranging from R50 000 to R500 000.

You will experience smart mobile rewards methodologies during the build-up to the workshop, during the workshop, after the workshop AND you will leave the workshop with REWARDS of your own

You will experience smart mobile rewards methodologies during the build-up to the workshop, during the workshop, after the workshop AND you will leave the workshop with REWARDS of your own.

Targeting professional marketers. How to customise your events to attract a digital audience before, during and after, so building longer term relationships with target communities.