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WHY YOU SHOULD BE ADVERTISING ON NICHE WEBSITES
Greg Mason of Encierro Digital Marketing looks at the benefits of advertising on niche websites.
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| LATEST ARTICLES |
- Sunday Times Top Brands Awards 2010 winners announced
Sunday Times again commissioned TNS Research Surveys to conduct the Top Brands survey, which captured how the spirit of this landmark year saw iconic brands and brand builders that made SA feel proud come out tops.
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- The consumer protection act: The duty to register names
Eugene Honey and Prof Wim Alberts of Bowman Gilfillan look at the implications of the CPA on a person providing goods or services to consumers conducting business only under specific names.
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- Women flock to the mobile Web
According to Opera’s State of the Mobile Web Report, in just two years the percentage of women on the mobile Web has risen 575%, and South Africa leads the way.
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- DStv introduces Dish Digital
DStv has introduced Dish Digital, an online, interactive digimag, which provides subscribers with DStv’s programme scheduling, top highlights and premieres at the click of a mouse.
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- 2010 Loerie Awards finalists announced
165 judges, 14 days and one gruelling judging process later, and the 2010 Loerie finalists have been announced.
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- Strategic planning critical for successful on-pack campaigns
Stephen Beattie, sales and marketing manager of Pyrotec, says a well-executed on-pack promotion can yield high returns on investment but essential factors need to be adhered to.
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| VIDEOS |
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Dynamic new commercial for Dunlop Zones
Dunlop Zones has launched a new TV ad, positioning Dunlop Zones as the ultimate destination for a premium tyre fitment experience, and outstanding service from passionate, committed professionals.
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One tumble, an incredible machine… and a whole lotta fun!
Cadbury has re-launched its Tumbles brand which includes the production of a new advertising campaign, revitalised packaging and innovative in-store display units.
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New Spark campaign hits top gear
The new campaign for General Motors’ (GM) Spark brand has hit top gear with an innovative 360° campaign that is firmly positioning the brand in the minds of South African consumers.
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New campaign stresses Toyota Corolla ‘fan club’ appeal
A new campaign for the new Toyota Corolla devised by Draftfcb Johannesburg and comprising a television commercial as well as cinema and print advertising stresses the passenger vehicle’s ‘fan club’ appeal.
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| Greatest loyalty marketing innovations of last 20 years |
Introduction of coalition loyalty programmes, extension of rewards and benefits to non-purchase behaviours, emergence of 'Enterprise Loyalty' among milestones featured in 1990-2010 timeline from COLLOQUY.
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| What you didn't know about South African commuters |
Fifty fascinating facts about commuters that Marketing Mix bets you didn't know.
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