CONFERENCE SCHEDULE 2014 Date Location
Scroll down to view the 2014 conference schedule.  A description of each conference can be viewed below this schedule.
Click on live conferences (blue text) to view program details and to register delegates.
Click conferences under development to view the proposed program theme.
      CONFERENCE SCHEDULE 2014 Date Location
Shopper Path to Purchase Annual Conference 23 & 24 Jul JHB
Best of Global Digital Marketing – JHB 13 Aug JHB
Best of Global Digital Marketing – CPT 14 Aug CPT
Social Media Landscape Briefing – JHB 16 Sept JHB
Social Media Landscape BriefingCPT 18 Sept CPT
Long-term Loyalty - winning Icon Brands & why 1 Oct JHB
Advertising & Marketing Law 15 Oct JHB
Top Performing Brand Social Content - JHB 18 & 19 Nov JHB
Top Performing Brand Social ContentCPT 20 & 21 Nov CPT
CONFERENCE SCHEDULE 2015 Date Location
Shopper Indaba – Omni-Channel Marketing 25 & 26 Feb JHB
Privacy Management  SA Summit 4 Mar JHB
Online Shopping Behaviour Briefing 25 Mar JHB
Township Shopper Marketing Summit 6 & 7 May JHB
Shopper Path to Purchase Annual Conference 22 & 23 Jul JHB
Best of Global Digital Marketing 19 Aug
20 Aug
JHB
CPT
Longterm Loyalty – Winning Icon Brands & Why 9 Sept JHB
Social Media Landscape Briefing 15 Sept
17 Sept
JHB
CPT
Advertising & Marketing Law 14 Oct JHB
Top Performing Brand Social Content 17 & 18 Nov
19 & 20 Nov
JHB
CPT

CONFERENCE DESCRIPTIONS 2014

Shopper Path to Purchase Annual Conference – 23 & 24 July 2014, JHB
One of our big annual shopper conferences and we know who knows what very well indeed.

Program Topics:

  • Opening hearts, minds and wallets
  • Shopper Basket Analysis – pragmatic insights
  • The insights that really matter when wanting to reach and influence lower income groups
  • Applying Mobile solutions to enhance retail experience
  • Technology Engagement Path to Purchase
  • In-store and in-mall analytics:
  • Retail Mobile Applications – driving customers instore
  • Social Media engagement – the challenge; the opportunity
  • Which coupons are good for what – customers love them
  • Merchandising best and worst practices
  • Shopping mall activations – Footprint 2013 winning case studies
  • Building a shopper activation plan
  • Combo promotions really work – if you get everything right
  • Window Displays – how to create very influential first impressions
  • Yes you can relate display formats to shopper behaviour insights
  • How changing shopper behaviours and loyalty values influence instore marketing
  • Best practice experiences – loyalty marketing
Unique, inspiring and analytical presentation of leading brand award-winning studies in digital marketing
- Presentation of digital marketing case studies with excellent business results
- In-depth analysis of why these campaigns were so successful
- How can delegates apply these winning practices to SA 
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Social Media Landscape Briefing 2014  – 16 Sept 2014 JHB
Social Media Landscape Briefing 2014 – 18 Sept 2014 CPT

Annual Landscape Research Results and Insights
The Definitive Social Media Briefing for Marketers – influencing 2015 marketing

Uniquely interesting data and uniquely interesting comments and perspectives from the most informed social marketers in SA; very interactive one-day Briefings JHB & CPT.

The Social Media Landscape research conducted June to August 2014, presented by Arthur Goldstuck and prepared in partnership with Mike Wronski of Fuseware, is the social bible for professional marketers.  Arthur presents the key stats and insights and then we move into dynamic panel discussions featuring the most influential social marketers in SA, adding their perspectives and highly informed comments.

Google+, Facebook, Twitter, Mxit, Youtube, Linked In, BBM, blogs, Foursquare, Whatsapp, 2go, Vine, Pinterest, instagram


Long-term Loyalty Marketing – Winning Icon brands and why –
1 October 2014, JHB

The long established annual Icon Awards are based on exhaustive research conducted by TGI.  We will be focusing on the strategies and tactics and how they’ve been adapted by the consistent long-term winners who really do practice successful loyalty marketing best practices.

Advertising and Marketing Law - 15 October 2014 Jhb
Latest precedents and regulatory guidelines impacting corporate marketing practices, from expert lawyers who will give expert guidance and expert answers to your questions.

- CPA, NCA, POPI, media law, competition law  -   governing consumer marketing practices
- Brand protection and intellectual property
- Digital marketing risk issues impacting online, mobile and social marketing

Top Performing Brand Social Content  - 18 & 19 November JHB
Top Performing Brand Social Content  - 20 & 21 November 2014, CPT
Brings you cutting edge information and insights on the thinking behind viral content, the tools and strategies used to drive highly effective social media campaigns and an exclusive look into South Africa’s top performing social media content, as measured by social data firm Fuseware (they work with Arthur Goldstuck to produce the annual Social Media Landscape research report).