As a proud representative, Cinemark presents The 5th Eurobest Festival of Creativity, Europe’s leading inspirational, learning and networking event for the advertising and communications industry and the largest annual awards for European creative communications, which this year celebrates 25 years, will be held for the second year in a row in Lisbon, Portugal, on November 28th, 29th and 30th this year.
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This year’s conference will focus on the winners who are successfully adapting as well as some of the new boys who are breaking through with very aggressive marketing strategies. Check out our topics and speakers, they are amongst the best at what they do. You will definitely gain insights and now- now ideas, which will radically influence your marketing practices.

The shift to permission is a world wide movement because it materially enhances response and drives loyalty .We will focus on the methodologies and techniques to build powerful permission databases and we can’t resist showing you some really clever case studies about how some big brands did it so well. POPI is acting as a catalyst for change, and two of SA’s most informed legal consultants and SA’s most influential lobbyist, will brief and advise about the impacts from the latest POPI draft legislation . A marketing industry initiative supported by the Direct Marketing Association, the Mobile Marketing Association and the Direct Mobile Marketing Association.

Marketing at Retail is the hot growth activity for professional brand and retail marketers. This workshop brings together the key components of the integrated marketing approach, presented by highly credible marketers with expert insights into the Kwa-Zulu Natal shopping environment.

The shift to permission is a world wide movement because it materially enhances response and drives loyalty .We will focus on the methodologies and techniques to build powerful permission databases and we can’t resist showing you some really clever case studies about how some big brands did it so well. POPI is acting as a catalyst for change, and two of SA’s most informed legal consultants and SA’s most influential lobbyist, will brief and advise about the impacts from the latest POPI draft legislation. A marketing industry initiative supported by the Direct Marketing Association, the Mobile Marketing Association and the Direct Mobile Marketing Association.

How to customise your events to attract a digital audience before, during and after, thereby building long term relationships with target communities; how to mix and match the platforms utilising smart target profile analytics. You will gain best practice insights and innovative ideas on how to go about optimising the influence of experiential and celebrity marketing.

A unique opportunity for you to appraise the latest insights and research available, as at June 2012. These insights and the answers to your questions from five of S.A’s most informed mobile researchers will materially enhance your mobile marketing planning.

How to ‘engage’ throughout the fashion shopper journey. Clever analytics, quantitative, qualitative, behaviour, have to be complimented by appealing content and compelling imagery. Mixing and matching out-of-store and in-store marketing. The role of fashion ambassadors. Harnessing the influence of social media. Creating the inspirational in-store experience. Check out the line up of topics and speakers and decide to be there.

This show is a presentation and analysis of the best recent “real-world” digital marketing case studies. Presented by Mike Berry, it covers all areas of internet marketing, including email marketing, social media marketing, search and online display advertising. All case studies are covered in depth, with examples of creative work, video interviews with clients and their agencies. The show is a lively, inspiring and analytical presentation of the best in internet marketing and will include case studies on WINNERS OF CANNES CYBER LIONS 2012 and the NMA EFFECTIVENESS AWARDS 2012 who are to be confirmed in June. The format and our access to the key individuals responsible for these successful digital campaigns is unique – you won’t find such a thorough and analytical presentation of case studies anywhere else. The main lessons from each award-winning case study are summarised and you, the delegate, will gain key insights, guidelines and skills that will inspire and make your next digital marketing campaign THE BEST!

This show is a presentation and analysis of the best recent “real-world” digital marketing case studies. Presented by Mike Berry, it covers all areas of internet marketing, including email marketing, social media marketing, search and online display advertising. All case studies are covered in depth, with examples of creative work, video interviews with clients and their agencies. The show is a lively, inspiring and analytical presentation of the best in internet marketing and will include case studies on WINNERS OF CANNES CYBER LIONS 2012 and the NMA EFFECTIVENESS AWARDS 2012 who are to be confirmed in June. The format and our access to the key individuals responsible for these successful digital campaigns is unique – you won’t find such a thorough and analytical presentation of case studies anywhere else. The main lessons from each award-winning case study are summarised and you, the delegate, will gain key insights, guidelines and skills that will inspire and make your next digital marketing campaign THE BEST!