CONFERENCE DESCRIPTIONS

Advertising & Marketing Law- 29 May 2013 Jhb
Expert lawyers who understand marketing practices will brief on
-   Latest legislation
-   Latest regulatory guidelines
-   Latest court precedents
The issues:
-    Social media and the law
-    POPI
-    Gauging recent ASA decisions and rule changes
-    Consumer Protection Act and the National Protection Act
-    Broadcast and the Law

The Future of Loyalty is Social & Mobile - 11 June 2013 JHB
The theme is the relationship between mobile and social media, and loyalty best marketing practices. POPI will radically impact on data management practices and how do marketers secure consent and for what.  How will marketing loyalty clubs evolve. Lots of case studies demonstrating the best of social and mobile media in action.

Shopper Marketing Instore Path to Purchase – 24 & 25 July 2013 JHB
Instore is the challenge and the opportunity, how to select, weight and fuse all the instore marketing components -  experiential, activations, promotions, displays, merchandising AND the technology influences around the very next corner, mobile and social.  Our expert speakers will demonstrate latest best practices for SA through very convincing case studies.

Township Liquor Path to Purchase - 14 August 2013 JHB
It’s the era of the township social customer, it’s all about Digital + Live experiential. Astute linkage with big activities such as sports and music. Innovative tavern activations and how to influence the shebeens through working with the IRDs. It’s really all about WOM, via the right ambassadors, the right content and very engaging social media.
Check out the who’s who speaker list and the topic descriptions. You will leave the conference with new can do PROVEN ideas.

Social Media Landscape Briefing – 10 September 2013 JHB
Program under development
Arthur Goldstuck’s ‘Social Media Landscape 2013’ Research study is the social bible for professional marketers.  This year’s results.  Insights and strategic implications will be presented by Arthur and reviewed by 9 top social marketers and we will add a Social Media showcase, demonstrating the best SA social media campaigns in action and why.
Google+, Facebook, Twitter, Mxit, Youtube, Linked in, BBM, Pinterest, blogs

Social Media Landscape Briefing – 12 September 2013 CPT
Program under development
Arthur Goldstuck’s ‘Social Media Landscape 2013’ Research study is the social bible for professional marketers.  This year’s results.  Insights and strategic implications will be presented by Arthur and reviewed by 9 top social marketers and we will add a Social Media showcase, demonstrating the best SA social media campaigns in action and why.
Google+, Facebook, Twitter, Mxit, Youtube, Linked in, BBM, Pinterest, blogs

Creating a Post Digital Enterprise – 2 October 2013 JHB
Program under development
Most corporates are still at the very early stages of evaluating and developing their digital marketing strategies. They know that digital marketing is inevitable but the rise of social media is confusing B2B marketers. The purpose of this conference is to advise senior marketing execs on how to create and structure a viable digital marketing capability, to appreciate the vital importance of content, to understand how to optimise the enormous reach and influence of social media.
Expert advice and insights from SA marketers complemented by case studies highlighting key learning points.

The Great Shopper Insights Briefing-  17 October 2013 JHB
Program under development
Terry Murphy invites researchers whose insights have impressed him to present their latest insights relating to 4 major themes:
-    Understanding Shoppers and linking it with Consumer behaviour
-    The digital path to purchase and multi- channel retailing
-    In store marketing
-    Township shopper behaviour
Two panels comprising leading brand and retail execs ask very good questions and add invaluable perspectives.  Always a very successful briefing.

Experiential Marketing – 20 November 2013 JHB
Program under development
20 winning case studies demonstrating very best practices, organised in association with EXASA (Experiential Agencies of SA).   Big themes include:
- How to customise your live events to attract a digital audience
- Harnessing the power of celebrity marketing