Marketing Mix

Writing exclusively for Marketing Mix, Kim Winstanley, managing director and chief architect of Eventworx, highlights those sensitive money issues that you should be tackling with your event company before the planning process begins
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The Ad Feature show with Andy Rice and Jenny Crwys-Williams. This week Andy chats about male roles in advertising.

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DISCUSSION

	Coca-Cola launches global 2010 FIFA World Cup advertising campaign One of the major sponsors of the 2010 FIFA World Cup has launched its biggest-ever global advertising campaign in support of the football spectacular.

	Cross Colours and Nando’s serve up the satire Cross Colours and Nando’s have generated many giggles with their characteristically cheeky ‘I ate there’ campaign.

	Buddy gets connected for Automark Buddy, the charismatic new ‘spokesman’ for Toyota SA, points the way to peace-of-mind and affordable prices in the latest television commercial for Automark, Toyota’s certified used vehicle brand in South Africa.

	Joe Public gives Dial Direct less yada yada, more ching ching Joe Public has taken its new client Dial Direct from cutting out the middleman to simple, smart insurance.