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R6 750 plus VAT per delegate.
R6 250 plus VAT per delegate for three or more delegates.
Enquiries: daisym@systems.co.za or 011 234 7008
Sponsorships: lethabo@systems.co.za or 011 234 7008
Click below for The Indaba Hotel map:
3rd Interactive Marketing Summit schedule
Day 1
08h30 – 9h15: Online SA
Adrian Hewlett, chairman, Online Publishers Association.
Latest online stats and trends, the measurements that matter, good governance practices e.g. spamming, intrusiveness and content acceptability; adapting to regulation. The role of the Online Publishers Association.
9h15 – 10h00: Search Engine Marketing Rob Stokes, CEO, Quirk
- Golden rules and lots of winning examples
- Organic and paid searches
- Optimising Google
- Optimising Facebook
Rob Stokes is the founder and Group CEO of Quirk eMarketing, Africa's largest full service online marketing agency with big name clients such as Google, BMW and FNB. He is co-author of the recently published book, eMarketing: The essential guide to online marketing.
10h00 – 10h45: Coffee
10h45 – 11h30: The Best of The BookMarks
Pete Case, Gloo
A selection of the winning entries from the first Online Publisher’s Association awards. Presented by Pete Case, he will explain what the judges particularly liked about these entries and the critical learning points. This session will generate lots of good ideas.
Categories include: Best Site, Best Microsite, Best Online Advertising, Best Media Plan, Best Execution of Mobile Advertising.
11h30 – 12h10: Digital Media Integration
Roelof van Wyk, partner and creative head of Trigger Communication. Winner of numerous creative and business awards.
- Examples of cross digital media campaigns e.g. online plus mobile, understanding the critical levers to drive response.
- Linking digital campaigns with traditional media to optimise results
- Featuring the Loerie Grand Prix award winning integrated campaign for Nike SA
12h10 – 13h00: Marketing to the Social Web
Alistair Fairweather, GM, 24.Com
How to develop conversations with your customers. How to create interactive relationships utilising blogs, vlogs, podcasts, aggregators, RSS feeds and micro-blogging engines. Alistair will demonstrate some the smart ways to optimise your social media campaigns.
13h00 – 14h00: Lunch
14h00 – 14h45: The Best of Loeries Dgital and Why
Clint Bryce, head of Creative, Space Patrol Car: a division of 24.Com
Clint Bryce, one of the 2008 Loerie judges will showcase a selection of Loerie winners commenting on the key learning points and best practices. Ranging from design, copy writing, to response techniques and skilful use of digital media integration.
Focusing on the creative approaches and copy writing techniques and highlighting some of the do’s and dont’s of optimising response, covering online, mobile and messaging.
14h45 – 15h25: Measuring Engagement Stijn Smolders, GM Media Sales, Habari Media
How do you decide what to measure and how do you measure it, be it email, online, blogs, mobile. What are the critical steps in the digital continuum to arrive at the ultimate measurement, the response of the consumer.
Stijn was previously with the Dutch Public Broadcast Association, a national sales manager for radio, television and online. Developing successful initiatives such as pre roll advertising (www.uitzendinggemist.nl) and live web streaming (www.nederland4.nl).
15h25 – 16h30: Google University
Marion Gamel, Google SA www.google.co.za/ads
Come and attend the Google University at the 3rd Interactive Marketing Summit and learn how to harness the power of Google to promote your company using one of the most cost-efficient medium available today. Give us 60 minutes of your time, we will show you how companies have achieved great results with Google AdWords and answer all the questions you may have about the advertising programme. Additionally, you will receive a R400 AdWords voucher, allowing you to test Google AdWords for free.
Day 2
08h30 – 09h10: Mobile SARick Joubert, co-chairman, MMA
Latest online stats and trends, the measurements that matter, good governance practices e.g. spamming, intrusiveness and content acceptability; adapting to regulation. The role of the Mobile Marketing Association.
09h10 – 09h50: Optimising the Power of Mobile
Rodney Kuhn, director, Mybeat Interactive
Mobile is an exciting new media option and requires its own copy and design adaptation techniques. It presents unique local marketing media reach opportunities.
You will learn:
- How to write copy using minimum number of words for maximum effect.
- Timing sms messages for maximum response.
- Adapting big screen design for small screen display
- Location based mobile
09h50 – 10h30: Mapping Customer Intelligence with Intelligent Data
Marco Lopes, product manager, TransUnion Credit Bureau
Astute segmentation, understanding and interpreting the metrics are key to boosting response. Yet, data and intelligence still hold very poor strategic importance in marketing environments.
Get some insightful ideas on using data to guide total marketing processes:
- Gathering data – research vs. customer touchpoints
- Using aggregate level data to identify future campaigns and markets
- Implement intelligent data segmentation to improve the information that you currently hold
- Integrate all channels (online, offline, etc) to enhance knowledge of your customers
- Understand the techniques of behavioural targeting to maximise your marketing ROI
- Develop the right data and contact strategies to manage client relationships.
10h30 – 11h00: Coffee
11h00 – 11h40: Mobile Marketing ROI
Russel Stromin, founder, Strike Media
How to develop a strategy which leads to continuing outstanding results, recognising the effective role of mobile. You will gain insights into the strategic thinking behind some very hot campaigns and learn about the critical sucess factors as well as the pitfalls.
Russel Stromin is the found of mobile marketing solutions provider, Strike Media, and has 20 years experience in the technology industry. With various speaking experiences at technical conferences on database programming, enrichment and segmentation across Germany, UK and South Africa, Russel's interest lies in topics that showcase mobile marketing's return on investment.
11h40 – 12h40: How to Connect With Your Audience Through Digital Media and How to Help Your Brand to Stand Out From the Crowd
Pete Case, Creative Director of Gloo (Winners of multiple international and national creative awards – including 35 Loerie awards)
- Showcasing case studies from Gloo’s portfolio as well as others – to highlight work that connects to it’s audience and achieves a unique brand positioning
- Combining creative ideas and the latest techniques to inspire your customers and achieve optimal response rates.
- Innovating with rich and integrated Media, on cell phones, the internet and in presentations.
12h40 - 13h40: Lunch
13h40 – 14h25: Email Campaign Management Best Practices
Richard Mullins, director, Acceleration
The clutter is unbelievable, spam is a huge problem. How to organise campaigns which will get through and which will gain response.
You will learn:
- How to boost open rates
- How to integrate with other components of the digital media mix.
- Measuring your campaigns and establishing effective Return on Investment.
Richard Mullins is the director of Acceleration, working with clients to identify their online marketing needs and establish effective online marketing strategies that deliver superior results.
14h25 – 15h05: How to Reach and Influence Youth via Social Networking
Charl Norman, co-founder, Blueworld
It’s almost a real time report back. The launch of Blueworld, an SA online social network. What did they do to attract the audience? How successful is blogging, video sharing, photo uploading, tagging and creating groups? The activity page and the photos from the hottest events. Who pulls, what pulls? The metrics used to track effectiveness. Charl co-founded social network technology startup Blueworld Communities. BWCOM owns leading social networks in South Africa and was acquired by Naspers in a land mark internet deal in early 2008. He also owns a network of successful blogs and was runner up for ICT Young Entrepreneur of Africa 2008.
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