The reader profile of the regular Sondag reader depicts the perfect family. Mom is very caring and often planning wholesome meals. Dad on the other hand enjoys sporting activities like rugby and cricket.

Sondag also caters for the South African traveller, the one who has a love for the outdoors.

Sondag readers are people who have a choice in what they like to do on a Sunday and the paper helps keep them more informed when planning their Sunday entertainment.

The readers also enjoy listening to music, arts and crafts and even 4x4 racing. They also enjoy taking a seaside holiday or camping in the unruffled South African landscapes.

Sondag’s regular readers are 30 or 40 something white or coloured Afrikaans men and women with a more wholesome approach to life. They will be planning the perfect family Sunday, often a braai while the family is visiting, the children are playing in the garden with the dogs and everyone is generally having a good time while the conversation is spiced up by what they have just read in Sondag.