Retailers use a little sale searching

SaleSearcher offers online listings of promotions from both online and offline retailers in South Africa and allows customers to search for sales according to merchant or by specific product category.

Retailers have taken advantage of this innovative way of reaching people who have money to spend, but want to make their Rands stretch further by taking advantage of sales and special offers. The latest shops to use SaleSearcher to promote their special offers include Foschini; Keedo, children’s clothing store; wantitall, online comparative shopping site; Thompsons Holidays; ShoeHQ; and Springleap, a crowd-sourcing online T-shirt site.

As well as giving retailers a new platform to promote themselves, SaleSearcher aggressively drives traffic to the site via targeted online advertising using channels such as Google Adwords and Facebook. It passes these traffic reports on to the retailers, demonstrating the effectiveness of the service.

In addition, the flexible pricing structure is based on a daily rate and contract so that retailers can quickly and easily ramp up a campaign around the time of a promotion, without being locked into longer than necessary contracts.

“Signing up for SaleSearcher was a no-brainer,” said Nelia Schutte, founder of Keedo. “We can quickly and effectively drive customers to our stores across the country and our website during a promotion, and then convert them into loyal and regular customers.”

“South African shoppers are incredibly savvy and love seeking out a good bargain, especially in tougher economic times,” said Ryan Ferreira, founder of SaleSearcher. “We’ve been getting a great response from our marketing initiatives and seeing traffic grow rapidly on the site.”