R2 650 plus VAT per delegate

R2 250 plus VAT per delegate for three or more delegates.

Two FREE invitations for the Joburg event: Mobile Solutions Showcase and the Mobile Marketing Association briefing (info below).

Enquiries: daisym@systems.co.za or (011) 234 7008

Sponsorships: terrym@systems.co.za  or (011) 234 7008

Click below for The Indaba Hotel map:

Map to the Indaba Hotel - ()

2nd Mobile Marketing Summit schedule

8h15 - 8h55: Mobile SA perspective

Rick Joubert, co-chairman, Mobile Marketing Association SA Council & executive head of Mobile Media, Vodacom

• The numbers, the reach and by demographic groups
• Average time and any other useful analysis data
• How marketers are utilising the mobile medium i.e. where is the money being spent, what categories constitute the primary advertisers?
• Mobile integration with other media
• Major trends which could be emanating from any of the above
• Legislative influences, governance codes
• About the MMA in SA
• Global perspective in the SA context.

8h55 - 9h35: Mobile campaigns – critical success factors

Gustav Praekelt, CEO, Praekelt Consulting

• Large scale integrated mobile campaigns utilising SMS, mobi, streaming video, and Please call Me’s
• Showcase of SA and international mobile campaigns highlighting the success factors for each
• Planning, executing and measuring integrated mobile campaigns
• Metrics and analytics – how to plan and measure success
• Advertising guidelines/standards
• Case studies including Pan-African campaigns.

9h35 - 10h05: Mobile presence – integrating mobile into a range of marketing and business touch points

Tanya Howard, product manager, Mobile Advertising Portfolio, Vodacom

• Dispelling the myths of mobile marketing
• The scale of mobile today – its growth, potential and unique characteristics
• Mobile presence - how effective mobile strategies do not work independently in a vacuum
• The multiple dimensions of a real world mobile presence – creating and enabling multiple interactive touch points with consumers
• The real economy opportunities – understanding the mobile presence opportunity for media; brands and businesses.

10h05 - 10h35: Coffee and networking

10h35 - 11h05: The future of mobile media targeting

Tyler Reed, founder & director, TinyImpact

• Introduction to mobile targeting
• Leveraging mobile targeting to drive ROI
• Difference between relevant and contextual targeting
• Advertising and content targeting
• Targeting while respecting privacy

11h05 - 11h50: Enabling customer relationship management through a mobile centric approach

Raymond Buckle, CEO, SilverstoneCIS

• With almost 90% penetration, Mobile is the medium that makes the CRM philosophy possible in SA
• Mobile is personal, allows instant response and interactivity with the ability to track and measure interaction across multiple communication and interaction channels
• You don’t need to look hard to find a reasons to communicate with your customers, but when you do make sure you exploit the opportunity to increase share of wallet, improve customer service, differentiate your brand and learn more about him or her.

 

11h50 - 12h30: Mobile entertainment

Candy Goodman, director, Mo-B

Mobile entertainment is the convergence of telecommunications and entertainment. Candy will showcase a number of case studies and ideas that will help you leverage the range of mobitainment activities available (from multimedia content downloads, branded games, messaging, to interactive IVR, mobisites and mobile fan clubs) to drive your marketing message through entertaining your target market.

 

12h30 - 13h30: Lunch

 

13h30 - 14h20: Mobile social networking

Vincent Maher, portfolio manager: Social Networking, Vodacom SA 

Mobile social networking is one of the most compelling uses of mobile Internet today and is growing at a rapid rate. Recently the growth of location-based services and their integration into social networks offers a significant opportunity for convergence between mobile and physical campaigns. This talk outlines industry trends and uses the Grid as a case study for location-based campaigns integrated into social networks.

 

14h20 - 15h00: Mobile and the LSM 4-8 black male

Craig Irving, founder, Consumer Insight Agency

Hot off the press research study commissioned by Soccer Ladume and undertaken the Consumer Insight Agency (cia) into the attitudes and behaviour of black males aged 20-40 in LSM 4-8 and their mobile usage.

 

15h10 - 15h50: Mobile consumer insights

Saurav Gauhathakurta, senior research executive, The Nielsen Company

An executive summary presentation about the key indicators, directions, and influences in the mobile market based upon 4 000 interviews in SA.

• Market performance: Share of new and intended purchase, demographic and user segment delivering share gains, competitive threats from new user groups and technology
• Customer demand: Segments planning to buy a new phone, triggers to switching, device feature combination preferences
• Customer satisfaction: Influence of device on network provider, performance metrics for loyatly, 3G functionality driving replacement decisions, competitors' strengths in customer experience and satisfaction
• Distribution and channel: Preferences, trends in consumer willingness-to-pay for cellphones and purchase habits.

 

15h50 - 16h20: It's about the MESSAGE not the medium

Kali Ilunga, founder, Spoken Ink

• Mobile campaigns are like dating: meet my needs baby
• How to generate leads, advertise and sell all through mobile
• McCarthy Motors case study.

 

Day 2: Mobile Solutions Showcase

 

           

A range of reputable service providers will run a series of workshops focusing on specific solutions and you can attend the ones of interest to you at no extra charge.

Line-up:

08h00 - 08h30: SMS marketing best practice

Dr Piet Streicher, managing director, BulkSMS 

Companies have an ethical responsibility to use SMS communications sensitively and to comply with mobile messaging industry regulations to uphold industry standards and consumer rights. At a technical level, companies required mechanisms to adhere to these regulations, including automatic opt-in to, or opt-out from a contact list via SMS. A demonstration of technical solutions to allow companies to roll out permission based SMS marketing campaigns.

 

08h35 - 09h05: Location-based advertising

Lorraine Deane, New Media Development Manager, MapIT

Advertisers and marketers need to look at ways of differentiating themselves to customers and prospects. A very powerful way of achieving differentiation is by offering up relevant, targeted information that makes use of precise location.  Proximity marketing, location based searching and geo-contextual advertising are some of the opportunities that marketers and advertisers will have access to in the near future. A demonstration of location-based advertising campaigns and advice on how to optimise the opportunities.

 

09h10 - 09h40: Account applications via mobile and other engaging consumer experiences

Derek van Wyk & Jan van Wyk de Vries, TransUnion Credit Bureau

Marketers have only just begun to understand the opportunities that can be created via mobile – from media, to smart application processing.  TransUnion’s solution offers processing power that leverages multiple data streams into an intelligent marketing process. Here’s what you can expect from TransUnion showcase:

• An introduction to the mobile/data platform, with various solutions we have including the Assegai Award winning MobileCredit solution
• Harness the power of different data streams and analytical decisioning to create responsible and powerful direct marketing
• Unpack the possibilities in various data elements being used to make intelligent marketing decisions – all via mobile!

 

09h45 - 10h15: What is working in mobile and what is not

Chris Rolfe, CEO, Mobilitrix

The cellphone is a personal, useful tool, but in order to really understand what role it can play from the business and consumer side, a few things need to be understood by business. Mobilitrix showcases the value of a pan-African mobile platform, USSD, text, ethical practises, and cross platform mobile possibilities using HTML and static media.

 

10h20 - 10h50: Vodacom mobile media – reaching quality audiences using mobile media

Rick Joubert, executive head, Mobile Advertising for Vodacom

Vodacom Mobile Media offerings: smart applications and clever use of technology to facilitate marketing communications.

Vodafone live: 2.6 million active monthly users

Player23: S A’s largest rugby fan destination

AdMe: leading opt-In mobile Marketing platform

The GRID: first social media chat application that allows users to share places and experiences with friends

Please Call Me: service delivers 7.5 billion text messages a year.
     

 

10h55 - 11h25: Uncovering the mystery of mobile campaign measurement

Ahmed Kajee, CEO, Cellsmart

'I know half of my marketing works, i just don't know which half!' 

If this sounds familiar, then this session is for you. The mobile marketing mix, including mobile messaging, mobile advertising and mobile media measurement techniques, tools and concepts will be explored, discussing how you can get both halves of mobile marketing to work for your brand. Return on marketing investment is one of the most elusive measurement concepts, and involves much more than creating and implementing an exciting campaign. A successful campaign is about sales conversions, lead translation, and revenue contributions to the bottom line from marketing efforts, we’ll also explore ways of achieving realistic ROMI results with mobile marketing, and work through case studies showing practical results using the mobile marketing mix.  

 

Mobile Marketing Association strategic briefing 

You are invited to a strategic briefing by the Mobile Marketing Association at the Indaba Hotel, 21 July 09 from 12h00-14h00.

The SA Council has just been formed and has committed to three major initiatives:

• Standards and guidelines - validation and development
• Measurement and effectiveness
• Training and education.

The outputs will profoundly influence the SA mobile market and the MMA South Africa wants you to contribute to identifying key issues relating to the projects of interest to you. This is also a chance to sign up and become a member if you are not already.

Please download the agenda:

MMA agenda - ()