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MEASURABLE MARKETING INSIGHTS 09 September 2010 16:49
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Direct / CRM

The evolution of direct marketing
09 Sep 2010 01:24

Christina Forsdyke of Wunderman SA looks to the future of the direct marketing industry.
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Assegai Awards 2010 opens for entries
13 Aug 2010 11:14

Entries are now open and the Assegai Awards 2010 challenges you to dig extra deep to prove you have what it takes to ‘Beat the Best’.
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Servest selects Mamba to communicate with its employees
04 Aug 2010 02:19

The Servest Group has contracted Mamba Media in a bid to communicate it’s rebranding and name changes to their ground staff.
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  Customising content for consumers' ensures food magazine's ongoing success
09 Jul 2010 01:22

Fresh Living Magazine’s circulation continues to soar, despite increased competition and the tough times in magazine publishing.
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New look for Clicks Clubcard magazine
29 Jun 2010 02:00

The June issue of the Clicks ClubCard magazine reveals a whole new look and feel for the magazine.
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Measuring ROI in the brave new world of customer management
23 Jun 2010 01:11

Writing exclusively for Marketing Mix, Bryan Pearson, president of LoyaltyOne delves into the world of customer data and how to actually use it.
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Consumers handed a big stick
23 Jun 2010 09:48

Fraser Lamb, CEO of Young & Rubicam Brands SA, takes a look at how to deal with the upcoming Consumer Protection Act.
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  Wunderman celebrates 90th birthday
21 Jun 2010 02:30

Lester Wunderman, advertising legend, responsible for many marketing innovations has spent over half a century in the industry.
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PGP launches 'SA Life' magazine
27 May 2010 03:08

The PGP group has taken the opportunity to celebrate the country’s natural beauty and its diversity in landscape, lifestyle and mood with the launch of SA Life magazine.
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Introducing Edgars Club Man, the ultimate lifestyle guide for men
05 May 2010 02:25

Edgars Club Magazine will deliver a stylish surprise in May when 200 000 of its most loyal male readers receive Edgars Club Man.
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Massmart uses MapIT's demographic research tool - MarketScope
19 Apr 2010 02:26

Massmart has linked up with MapIT to generate geo-spatial business intelligence for the group’s continued expansion.
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  Matrix partners with Tracer to boost sales success
10 Apr 2010 04:21

Matrix Marketing has partnered with Tracer to deliver a mobile solution that enables sales teams to better manage prospects and close deals without having to be in the office.
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African Spirit Media offers premier service
30 Mar 2010 02:05

African Spirit Media, a member of the TCB Group, has secured the rights to produce Premier magazine for BidAir Hospitality.
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Touchline Custom Publishing to produce One Ocean Club magazine
18 Mar 2010 03:13

Touchline Custom Publishing has attained the publishing rights to produce the One Ocean Club magazine.
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TPPSA publishes full magazine suite for Edcon Discount Division
15 Mar 2010 03:23

Edcon Discount Division now has a suite of four successful custom mags with which to interact with its customers.
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Digital Gurus Talk Creative, Impact and Return
4th Annual POPAI Marketing at Retail Conference 2010
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Google AdWords Promotion
VOTING POLL
Are you using social networking in your marketing campaigns?
 Yes, every campaign
 Thinking about it
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 What's social networking?

Greatest loyalty marketing innovations of last 20 years
Introduction of coalition loyalty programmes, extension of rewards and benefits to non-purchase behaviours, emergence of 'Enterprise Loyalty' among milestones featured in 1990-2010 timeline from COLLOQUY.
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What you didn't know about South African commuters
Fifty fascinating facts about commuters that Marketing Mix bets you didn't know.
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