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MEASURABLE MARKETING INSIGHTS 08 September 2010 00:16
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2010 FIFA World Cup

2010 World Cup Visitor Survey: 92% would recommend South Africa
16 Jul 2010 09:47

Nine out of 10 foreigners visiting South Africa for the purposes of the World Cup say that they would recommend South Africa to friends or family as a holiday destination, according to African Response’s World Cup Visitor Survey.
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MTN soccer viewing sites a stunning success
15 Jul 2010 09:03

While the back patting in South Africa is almost reaching the decibels of a vuvuzela in full blow, 2010 FIFA World Cup sponsor MTN is stunned silent as it tally’s the numbers.
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Closing ceremony of the World Cup final: Lights, colour and action
11 Jul 2010 02:48

The VWV Consortium produced a closing ceremony arguably fit to raise the curtain on Africa’s first World Cup Final.
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Waka-Waka leads the World Cup in airplay
15 Jun 2010 01:08

Waka-Waka, the World Cup song by Shakira and featuring local group Freshly Ground, was the top of the World Cup pops in terms of radio and television airplay in May in South Africa.
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  SA Pride on display far and wide at the opening ceremony of the World Cup
11 Jun 2010 02:02

The VWV Till Dawn Consortium’s production of the ceremony proves SA is a world-class act.
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Kick Off goes weekly
04 Jun 2010 11:28

During the 2010 FIFA World Cup, football magazine Kick Off, will release its magazine weekly.
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Powerade fuels excitement for the 2010 FIFA World Cup
28 May 2010 09:17

Powerade will provide 31 amateur clubs with the once-in-a-lifetime opportunity to send 12 of their players between the ages of 14 and 17 to this world football showpiece as the Powerade Ball Crew.
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  Melrose Arch kicks off non-stop football city celebration
18 May 2010 08:41

Lifestyle retail centre, Melrose Arch, will play host to a spectrum of colourful football festivities.
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Brand exposure that really gets around
10 May 2010 09:15

Bbagzz has not only crafted a holistic solution to baggage pilferage, it has also created an exceptional marketing and branding opportunity for advertising agencies looking for unique and innovative ways to capture the attention of local and international soccer fans.
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  Telkom-supported artists to feature in Artists of Africa Exhibition
17 Mar 2010 05:11

A 2010 FIFA World Cup host-city event, an Artists of Africa exhibition, is bound to become a major off-field attraction during the 2010 FIFA World Cup™ between 11 June and 11 July.
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FIFA World Cup Kick-Off Celebration concert
17 Mar 2010 04:10

Control Room and FIFA have announced the first group of musicians confirmed to perform at the FIFA World Cup Kick-Off Celebration concert.
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Local online properties create World Cup sections with quality editorial
11 Mar 2010 12:23

Habari Media and its online partners, BBC.com and MSN SA, are offering South African advertisers dedicated soccer World Cup sections compiled by leading sports journalists.
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Coca-Cola unveils its commitment to the 2010 FIFA World Cup
11 Mar 2010 12:13

The Coca-Cola Company, a long standing FIFA partner, has unveiled its plans to bring the euphoria of the 2010 FIFA World Cup tournament to every South African.
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100 days to go: 85% of South Africans say we’ll be ready!
02 Mar 2010 11:13

Eighty-five per cent of South Africans support the preparation ahead of the 2010 FIFA World Cup according to African Response’s latest 2010 Barometer.
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  In 2010 you need a licence to thrill
22 Feb 2010 10:51

Amanda Rogaly of Kadoro Events and Communications, kicks off the year by looking at FIFA’s World Cup licensing requirements.
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VOTING POLL
Are you using social networking in your marketing campaigns?
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Greatest loyalty marketing innovations of last 20 years
Introduction of coalition loyalty programmes, extension of rewards and benefits to non-purchase behaviours, emergence of 'Enterprise Loyalty' among milestones featured in 1990-2010 timeline from COLLOQUY.
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What you didn't know about South African commuters
Fifty fascinating facts about commuters that Marketing Mix bets you didn't know.
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