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Youth Market |
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The Khuza Awards 2010 – all the winners
29 Jul 2010 03:06 This year's judges have upped their game for The Khuza Awards - but have the brands? Find out which brands captured the hearts and minds of today's youth market with innovative and clever advertising... :. Read More |
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The ever changing face of the SA student market
13 Jul 2010 10:24 Kirsten Randall of Campus Media offers advice on how to keep abreast of the dymanic and fickle student market. :. Read More |
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Students are on their marks, set and ready to go!
25 Jun 2010 10:03 Isilumko Media saw its latest campus activation use the interactive aspects of experiential marketing to introduce a new addition to the Blue Ice deodorant range, Pure Ice with Menthol. :. Read More |
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Billions spent by SA students every year
23 Apr 2010 10:54 Student Village lifts the lid on student spending habits with its first ever Student Spending Survey. :. Read More |
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Crime continues to shock our young
18 Mar 2010 03:54 You only have to see the student reaction to Jub Jubs trial to start understanding the emotion and appeal our youth have against crime, says Youth Dynamix South Africa. :. Read More |
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ANIMAX launches nationwide student campaign
24 Nov 2009 06:01 ANIMAX is currently rolling out an integrated marketing campaign, targeted at both high school and university students. :. Read More |
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Reaching the young prosumer
20 Oct 2009 06:02 Writing exclusively for Marketing Mix, Kathryn Murdoch of Hello World Agency looks at how marketers need to communicate with the youth market in a way that ensures a brand is heard. :. Read More |
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Creative marketing blitz at countries top universities
18 Aug 2009 01:06 Students are a tough crowd to market to. By applying a creative approach to reaching this elusive student market; the Allan Gray Orbis Foundation recently boasted a 267% increase in the amount of students attending the annual first year recruitment campaign road show on campuses around the country. :. Read More |
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Wassup with the i-generation?
22 Jul 2009 03:52 Foshizi has released the results of its i-generation study - a qualitative face-to-face ethnographic youth research study amongst the urban black youth in Cape Town, Joburg and Pretoria. :. Read More |
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Does your advertising work with the youth market?
24 Jun 2009 07:57 The Khuza Awards reveal which ads demonstrate effective communication when it comes to engaging the youth market. Read on to find out which brands are on are the right track. You'll be surprised at the results! :. Read More |
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Mobile content, golden threads for youth
24 Jun 2009 12:30 Kali Ilunga, director, Spoken Ink, speaking at the Marketing Mix Young Adult Communications workshop, says that there widely held belief that if something’s important, it needs to be on a cellphone. :. Read More |
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Refreshingly ‘cool’
24 Jun 2009 10:31 Zayd Abrahams from Coca-Cola Trademark, speaking at the Marketing Mix Young Adults Communications workshop says that SA is one of the top 10 Coca-Cola markets, worldwide. So what’s the secret formula? :. Read More |
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In the ‘hood
24 Jun 2009 09:40 Ian Calvert, director, Instant Grass says that there are new rules for marketing to township youth. Speaking at the Marketing Mix Young Adult Communications workshop, Calvert says that previously, marketers controlled marketing, their products and their brands. :. Read More |
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Change ‘09
24 Jun 2009 09:03 Jason Levin, MD, HDI Youth Marketeers, speaking at the Marketing Mix Young Adult Communications workshop, says that no one is braver than rolling with new challenges than the youth, and in particular, young adults. Recession, recesshmun — they say. :. Read More |
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MXit is officially cooler than Facebook and Google
01 Jun 2009 06:14 MXit just upped its street cred by topping both Google and Facebook as the social network and website that South African teens use most frequently. :. Read More |
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