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MEASURABLE MARKETING INSIGHTS 08 September 2010 00:17
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TV

Stimulii ups the stakes with Tropika Island of Treasure 3
26 Aug 2010 03:13

Stimulii has launched the third season of Tropika Island of Treasure 3 following the campaigns successful two years.
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New TAMS universes continue to reflect growth in DStv subscribers
17 Aug 2010 08:33

Oracle Airtime Sales (OATS) has confirmed that there will be a 2% growth in the total number of DStv households on the TAMS panel (from 2.104 million to 2.188 million).
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Get set for much, much more talent – ‘oviaas’!
13 Aug 2010 11:11

Cadbury Lunch Bar has announced its official sponsorship of SABC 2’s hit reality talent show, SA’s Got Talent.
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August 2010 TAMS Universe Update
11 Aug 2010 12:31

TAMS uses the All Media and Products Survey (AMPS) for this and the TAMS universe is therefore adjusted every six months with each new AMPS release (normally in January and May each year).
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TopTV update
06 Aug 2010 11:40

On 1 May TopTV launched in South Africa, changing the Pay TV landscape forever with 50 000 decoders selling out on the first day.
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Filming of new Pick n Pay reality series gets underway
05 Aug 2010 11:34

Production of Pick n Pay’s new lifestyle makeover reality TV show, Fresh Living TV, began this month in advance of the series’ 13-episode launch on e.tv on 6 September.
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Global in-home TV viewing: Nielsen snapshot of the World Cup final
15 Jul 2010 10:18

Over 11 million South Africans sat down to watch the final of Africa’s first FIFA World Cup on television.
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Global in-home TV viewing: Snapshot of the fourth week of the World Cup
14 Jul 2010 10:21

As the semi-finals brought the gold Cup closer, viewers around the world watched to see who would meet on the Big Day.
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  Bafana Bafana give local marketers widest reach
08 Jul 2010 11:49

Bafana Bafana’s early exit from the 2010 FIFA World Cup spelt bad news not only for millions of local sports fans but also – potentially – for local marketers and advertisers seeking to promote goods and services to television viewers during the event.
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Three new channels from MultiChoice
06 Jul 2010 09:18

MultiChoice has announced the launch of three new channels to its various DStv bouquets. The new channels are KidsCo, AfroMusic and Mzansi Magic.
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FIFA World Cup leads to record month for SuperSport.com
05 Jul 2010 05:14

If the stats for SuperSport.com and the SuperSport.com Mobi site are anything to go by, then the 2010 FIFA World Cup™ is without doubt the most gripping sporting event in our country's history.
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DStv-i soccer world cup review – issue 3
30 Jun 2010 02:43

Soccer World Cup viewership continues to be driven by the popular teams.
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Independent survey confirms CNN as #1 international media brand in Africa
24 Jun 2010 09:51

EMS Africa survey validates CNN as the premiere vehicle on TV and online for advertisers seeking regional and international exposure.
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DStv-i 2010 FIFA World Cup review – issue 2
21 Jun 2010 12:14

Viewership of the SA vs Uruguay game on the 16th June has topped audiences since the start of the World Cup attracting 1,383,000 DStv viewers on SuperSport3.
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DStv-i 2010 FIFA World Cup review
18 Jun 2010 03:52

The MultiChoice group will soon launch its DStv-i digital TV audience measurement research service using Return Path Data (RPD) services to accurately measure audience performance and to complement SAARF TAMS data.
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Greatest loyalty marketing innovations of last 20 years
Introduction of coalition loyalty programmes, extension of rewards and benefits to non-purchase behaviours, emergence of 'Enterprise Loyalty' among milestones featured in 1990-2010 timeline from COLLOQUY.
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What you didn't know about South African commuters
Fifty fascinating facts about commuters that Marketing Mix bets you didn't know.
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