R3 950 plus VAT per delegate

R3 650 plus VAT per delegate for three or more delegates

Enquiries: mariannen@systems.co.za or (011) 234 7008

Sponsorships: terrym@systems.co.za or (011) 234 7008

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Financial Service Marketing to Lower LSMs workshop schedule

Day 1

8h30-9h10: The National Credit Act - saying no too often

Quintus Muller, CEO, Blue Label

New unconvetional thinking and apporaches to extend credit to lower LSMs.

9h10-9h50: Designing accessible financial products for the lower income market

Illana Melzer, Eighty20 Consulting

The Access Frontier methodology starts with a basic description of an offering and then reverse engineers it to identify by implication the key features that characterise the addressable target market, as well as those who are excluded from the addressable market. The presentation will review a series of access frontiers for a range of financial products targeting various market segments, and will contrast traditional products with more innovative offerings to illustrate the usefulness of the methodology. Case study examples. 

9h50-10h00: Stretch break

10h00-10h40: Working with stokvels – do they still matter?

Craig Irving, founder, Consumer Insight Agency 

• Stokvels are enormous, huge, potent
• Bundling financial services packages relevant to the needs of stokvel members
• Updating the old savings book
• Developing no nonsense simple documentation
• Case study demonstrating the effectiveness of small loans for small operators.

10h40-11h20: Coffee and networking

11h20-12h00: Cost effective mobile marketing for financial services

Vincent Maher, commercial manager for Mobile Advertising, Vodacom

How to marry location marketing with the unique characteristics of Vodacom services such as Please Call Me, out-bound dialer, AdMe and The Grid.

12h00-12h40: Digital marketing is the cost effective medium

Gustav Praekelt, Praekelt Consulting

• Digital is democratising marketing and enabling new aggressive brands to capture market share
• Every step requires an action on the consumer’s part, if they are not motivated they won’t clickthrough
• Creating very navigable web and mobisites
• Creating digital helpdesks
• Now now marketing: an interest rate change or a smart competitive promotion can shift the savings market within hours.

12h40-13h45: Lunch

13h45-14h25: Marketing the financial brand

Rob Hill, Ogilvy

• The trust factor
• Traditional versus new brands
• Balancing national media with at-retail activation.

14h425-14h35: Stretch break

14h35-15h15: Community marketing is key to sustainable relationships

Greg Potterton, Instant Grass

Brands need to 'come' to the people, they must collaborate with their consumers in order to credibly infiltrate this space. Only through consumer-collaboration can brands be regarded as empathetic and part of the community. It is critical to understand not only the needs of the community, but the semantics required to address theses consumers in an honest and credible manner.

Day 2

8h30-9h10: MXit alternative payment methods

 Paul Stemmet, general manager: Sales and Business Development, MXit

• What are alternative payments?
• What kind of alternative payments are out there?
• How do they work?
• The future of alternative payments.

9h10-9h50: New ways of banking the mainstream market: EasyPlan case study

FNB identified a need in the market whereby mainstream customes have a diffrent approach to everyday banking - they need a friendly and non-intimidating environment with extended operating hours coupled with cheap and easy to understand banking products as well as quick turnaround times.

09h50-10h00: Stretch break

10h00-10h40: Launching a new financial brand – out of the box thinking

Sello Leshope, director, Zoom - a specialist retail agency within the Ogilvy group

10h40-11h20: Coffee and networking

11h20-12h00: Golden rules for financial digital communication

Dr Alex Rummel, Grapevine Interactive Marketing

• P = V + E. The Performance and Permission you will get from a consumer is directly related to how Valuable and Engaging your message is!
• Response rates will vary from 0%-90% based on how you construct your mobile marketing mechanics
• The good and bad mobile case studies in the financial services market and learnings from the golden rules.

12h00-13h00: Lunch