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Ad Feature - 3 March 2009 |
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Featured on Jenny Crwys-Williams' afternoon show on Talk Radio 702, Andy Rice, CEO of Yellowwood Brand Architects casts a critical eye over the advertising world every week, including trends, newly aired ads as well as looking at pressing industry issues. Every week, Marketing Mix will bring you the latest information on Ad Feature as well as the link to download the podcast so you can listen at your own convenience. This week, Andy unpacks the concept of men's dens, refers to the new Tracker ad on Facebook and gives good examples of World Cup related advertising - Kulula.com and Pepsi. His hero is Robyn Putter. (Who passed away on Monday) Hero: Robyn Putter - who passed away on Monday.
Ad Feature: every Wednesday afternoon 3.20pm-4pm on Talk Radio 702 You can also listen in on the radio, DStv (audio channel 156), or via streaming audio on Talk Radio 702 If you have problems opening the podcast, please open your media player (Windows Media Player, RealPlayer, QuickTime etc) and paste the following website address: http://www.pod702.co.za/podcast/Adfeature/AdFeature20100303.mp3 NB. (Go to File: Open url, once you've opened your media player) |
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