Rituals - where and how do brands fit in? By Harsha Prag, JWT Johannesburg
Harsha looks at how brands fit into family life rituals.
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What's on the menu? By Harsha Prag, JWT Johannesburg
Harsha wonders how we're going to showcase our cultural heritage through feeding home-grown grub to the incoming World Cup tourists.
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Thank the music for the fall of the wall by Refilwe Ralefeta, JWT Johannesburg
Refilwe looks at the impact that music has on uniting a nation.
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Get a smaller footprint already! By Fulvia Becatti, Marketing Mix
Fulvia rants about South Africa's lack of Green credentials as well as its don't care attitude.
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My best friend – my cellphone by Harsha Prag, JWT Johannesburg
Harsha realises that her cellphone has become her best friend.
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Brand managers: find the time by Fulvia Becatti, Marketing Mix
Fulvia says brand managers are just not measuring up.
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Are you a challenger brand? By Andrew Kramer, The Letter Corporation
Andrew looks at some of our local challenger brands and their impact on the marketing mix.
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Giving is good (for you) by Lou Boxall-Davies, JWT Joburg
Lou says that giving is good for you and we should be doing lots more of it.
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The rationale behind using cats by Neil Ross, JWT Johannesburg
Neil attempts to justify the use of cats in an ad.
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Patriotism: South Africans need to walk the talk by Lou Boxall-Davies, JWT Joburg
Lou looks at the psyche of South Africans.
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Hastiness might cost you the ultimate prize by Sbusiso Kumalo, Capitec Bank
“Most black professionals in South Africa are only a thousand Rand away from their next job offer,” said an acquaintance of mine from a recruitment agency.
This may be an unfair generalisation, this may be truth.
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How advertising agencies can add value in an economic down-turn by Louise Boxall-Davis, JWT Joburg
Louise offers advice on how ad agencies should be engaging with clients on the economic woes.
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Is Ford a 'Survivor'? by Michelle Sturman, Marketing Mix
Michelle is addicted to Survivor on SABC 3 and wonders if Ford will offer Yau-Man a new bakkie this week?
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More involvement by Neil Higgs, TNS Research Surveys
Neil says you must understand state of mind of a shopper in order to understand shopper behaviour.
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Why marketing must be in the boardroom by Michelle Blundell, Institute of Directors (IoD) Southern Africa
Michelle asks: what is an organisation without a reputation?
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Rural marketing strategies by Fulvia Becatti, Marketing Mix
Fulvia recently attended a conference on Rural Marketing Strategies, both as editor of Marketing Mix, as well as chairperson for the event. It was interesting to say the least!
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The future of advertising is its people by Lou Boxall-Davies, JWT Johannesburg
Lou knows the story is familiar, but the South African advertising industry faces a significant challenge in terms of transformation and the diversity of its workforce.
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Kudos, Woolies by Fulvia Becatti, Marketing Mix
Fulvia is pleased with Woolworths' move to greener packaging.
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Advertising died a while ago by Grant Baker, The Firehouse
Grant says advertising has been dead a long time, but some agencies are still in mourning.
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Involvement by Neil Higgs, TNS Research Surveys
Neil looks at the different behaviours of shoppers and the involvement that retailers need to possess with each type.
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Here's to the crazy ones by Lou Boxall-Davies, JWT Johannesburg
Lou says 'here’s to the crazy ones … the ones who are crazy enough to think they can change the world'.
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Time warp brands by Neil Hart, Boom Town Advertising
Neil discusses the importance of time within a consumer's life, and how brands should be using the time advantage.
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Tidying up an under trained, underpaid industry by Viv Gordon, Viv Gordon Placements
Viv says the marketing and advertising industry needs to create its own solutions to the lack of suitable trainees and experienced people.
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On hard times by Neil Higgs, TNS Research Surveys
Neil wonders what impact the fall in consumer confidence will have on marketing.
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Social media can be the death of you. By Grant Baker, The Firehouse Group
Baker says the emergence of social media has opened a big can of worms for brand managers on a global scale.
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The role of strategic planning in an agency by Lou Boxall-Davies, JWT Johannesburg
Lou Boxall-Davies wants local strategic planners to actually think about themselves, what they do and when their last grand idea was.
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The youth of the nation – a marketing force to be reckoned with. By Grazyna Koscielska and Samantha Moon, Stimulii
The youth of a nation are a marketing force to be reckoned with but need to be marketed to very carefully.
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On miniskirts, morality and leadership. By Neil Higgs, TNS Reseach Surveys
Neil Higgs on how the average person contributes to a lack of morality, yet complains about the high crime levels. Neil says it's about time we looked carefully at ourselves.
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Viva Italia! by Neil Higgs, TNS Research Surveys
The nature of people, service delivery and more – lessons that can be learned from our European counterparts, especially in preparation for the World Cup.
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Brand Aid by Neil Hart, Boom Town Advertising
My last article was about consumer trends that affect what brands should be doing in the marketplace to keep them on the cutting edge. Today I’ll be highlighting another one of several macro shifts that are taking place in our little global village right now.
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Venues... a blank canvas or paint by numbers? By Bruce van Halderen, Loudfire
Bruce wants venues to rethink their strategies in attracting events, but also their decor!
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The semantics of CSR vs CSI. By Kate Wolters, Added Value
South African businesses seem to be spending a lot of money on what is commonly called “corporate social responsibility” or CSR. Except, really, it should be Corporate Social Investment.
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Are marketers in the business of boxing and labelling? By Grazyna Koscielska and Samantha Moon, Stimulii
In modern day marketing, there is a lot more to advertising than spending big budgets on slick commercials and buying space across all the relevant TV stations that reach your LSM markets.
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The 7 S's of great PR by Marcus Brewster, Marcus Brewster Publicity
Of all the P’s in the marketing matrix – price, product, packaging, etc – you never hear mention of the most important P of all – Public Relations. This is surprising because the value and importance of the discipline add measurably to the success of any enterprise. By Marcus Brewster, Marcus Brewster Publicity.
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The importance of engaging users by Yoav Tchelet, iLogic
Banners, Pay Per Click, viral campaigns, e-mail marketing, rich media etc, we hear about these terms every other day and how it can be used to your brand’s advantage. But what about the communication with your customers, engaging them with your brand?
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The nature of people – part 2 by Neil Higgs, TNS Research Surveys
In my last article on the nature of people, I spoke of our common humanity – the area where we are all the same.
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From bar area to cocktail lounge... by Bruce van Halderen, Loudfire
Bruce wonders where mobile restaurants fit into the events industry.
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The next evolution in the promoter industry by Brendan Taylor, Provantage Media
Due to the fragmentation of traditional media, the changing lifestyles of consumers, the increasingly competitive South African retail environment and increasing regulation in many sectors means that it is no longer feasible to take a broad brushstroke approach to brand activation.
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Brand strategies in an unfixed world by Neil Hart, Boom Town Advertising
How fast is the world moving these days? No really, have you ever experienced global spin at the rate that it is going? And it will only be faster next year, and the next…
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Inappropriate programme sponsorships by Michelle Sturman, Marketing Mix
Did anyone watch the 8pm M-Net film last night?
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Facebook: Just a menace to the working world? By Sarah Larter, associate account director, Millward Brown SA
Facebook. Now most of us know Facebook as a social networking tool or at its worst as a distraction for employees at work. Would we think of it as a marketing and market research tool?
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The nature of people by Neil Higgs, TNS Research Surveys
Neil looks at the need to understand effect of marketing interventions on the brand and not on people.
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Social networking platforms harvest authentic consumer insights by Grant Fleming, COO, Fontera.
Rapidly growing social networking platforms such as Facebook and BEBO are becoming reservoirs of opportunities and rich customer insights for marketers to tap into.
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Branding – the value of relationship management by Moowa Masani, project director, Added Value
Moowa wants to know what happened to banking relationships.
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The rational information processing, persuasion and learning model (RIPPL) by Neil Higgs
Neil Higgs from TNS Research Surveys looks at the RIPPL effect.
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Ethical marketing: best and worst brands by Kate Wolters, Added Value
Kate discusses ethical marketing and which brands come out top and bottom.
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Exchanging ideas by Jacques du Preez, MD, Provantage Media
Jacques du Preez, managing director, Provantage Media attends of Vega’s first Idea Exchange Session.
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Flash to substance by Bruce van Halderen, CEO, Loudfire
Bruce van Halderen discusses where the events industry is really heading...
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