R3 750 plus VAT per delegate

R3 250 plus VAT per delegate, for 3 delegates or more

Enquiries: Marianne mariannen@systems.co.za or (011) 234 7008

Sponsorships: Nathaly nathalyb@systems.co.za or (011) 234 7008

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Mobile Marketing Summit 2010 schedule

Day 1

08:00-08:40: Mobile marketing: A global perspective

Paul Berney, managing director of the MMA in EMEA

Paul will explore the current international trends in mobile marketing sharing case studies from around the world.

The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing. The MMA is a global organisation with over 750 members representing over forty five countries and the SA Council formed in August 2009 has already attracted 40 members.  MMA members include agencies, advertisers, operators, retailers, and service providers. www.mmaglobal.com

08:40-09:20: The mobile market SA

Rick Joubert, executive chairman, Yonder Media & founding chairman, MMA SA

• The numbers, the reach and by demographic groups
• How marketers are utilising the mobile medium
• Mobile integration with other media
• Legislative influences, governance codes
• Update on the major initiatives of the SA Council of the MMA.

09:20-09:25: Stretch break

09:25-10:10: Making sense of mobile advertising platforms

Brett St Clair, project leader, Guidelines and Validation Committee, MMA SA

• Who are the major Mobile Advertising platforms in SA
• How are the Platform providers positioning themselves in the Advertising ecosystem, i.e. Google, Microsoft, Nokia, Yahoo, Buzz City
• Which different types of Mobile communications (WAP, SMS, MMS) can provide the best results and how should these be best executed (considering MMA guidelines and best practices)
• What advertising formats are working in South Africa and what can we expect in the future, richer ad units coupled with better performance
• Mobile search.

10:10-10:40: Coffee & networking

10:40-11:20: Mobile search engine marketing

Rob Stokes, CEO, Quirk

The locational nature of the mobile device makes mobile search a fundamentally different user experience than traditional search. For the most part the user’s expectations are different and marketers should be aware of these how differences impact consumer search behaviour. Organic search is more dominant than paid search on mobile and yet mobile SEO demands different thinking to traditional SEO. Users are highly goal driven and conversion is often imminent. Mobile Search Marketing is a topic that cannot be ignored and this talk will provide practical steps one can take to address your brand’s mobile search marketing strategy.

11:20-12:00: Mobile rules of engagement - P = V + E

Neil Hutchinson, managing director, Grapevine Interactive Marketing

The Performance or permission you will get from a consumer is directly related to how Valuable and Entertaining your message is! Response rates will vary from 0%-90% based on how you construct your mobile marketing mechanics. Let’s look at the good, the bad and the ugly mobile case studies in the FMCG market and learn from the golden rules.

12:00-13:00: Lunch

14:20-15:00: Coffee & networking

15:00-15:40: Mobile marketing through entertainment

Candice Goodman, Mobitainment t/a mo-B

Candice outlines a simple four-step process of integrating mobile into a marketing campaign and examine the tools and tips at each step:

• Number acquisition strategies
• Mobile home (information repository)
• Messaging
• Creating a valuable/rewarding experience
• Case studies – highlighting key learning points.

The above becomes real as we showcase how we have applied it in the South African market to support traditional marketing campaigns, in particular brand sponsored shows on TV and radio (mobile entry mechanisms, mobile communication and mobile rewards).

15:40-16:20: Why you should join the Mobile Marketing Association SA

Terry Murphy, general manager, MMA SA

Learn about our programme activities in SA and overseas and assess the value to you.

Day 2

08:00-08:40: Mobile research SA

Raymond Buckle, project leader, Measurement and Research Committee, MMA SA and CEO of SilverstoneCIS.com

Qualitative, quantitative and measurement practice; who knows what about the SA mobile market? What is currently available, what is the near term plans for important research projects, and what should you be looking out for as part of your mobile marketing and advertising campaigns. 

09:20- 9:30: Stretch break

09:30-10:10: Tactical campaign planning

Baron Marshall, head of Interactive, Mortimer Harvey

• Setting marketing objectives & goals
• Marketing strategy
• Marketing tactics
• Campaign success.

10:10-10:40: Coffee & networking

10:40- 11:20: The Cell C Nike Football Starter Pack case study

Gavin Rooke, managing director, Trigger (Isobar SA)

• Marketing technical and social media aspects
• The content delivery platform via MXit.

12:00-13:00: Lunch

13:00-15:45: Mobile Solutions Showcase

13:00-13.40: Session 1 - The promise and pitfalls of SMS promotional competitions

Dr Pieter Streicher, BulkSMS.com

• Your brand in their hands: SMS promotional in the local market
• Effectively increasing your reach: tips and tools
• Ensuring consumer opt-in
• Where industry players have fallen short (lessons learnt)
• Anticpating legislative changes.

13:45-14:25: Vodacom solution showcase

Trish Coetzer, Vodacom Ventures, product management - Media & Advertising

Vodafone live!, Please Call Me, the Grid, Adme plus new world-first innovations.

14:25-14:40: Coffee & networking

14:40-15:20: Rich mobile media and mobile applications

Gustav Praekelt, Prakelt Consulting

• What new world awaits in the era of mobile TV and video on demand
• Mobile application demand is soaring, so why should brands take note?
• Case studies.

15:20-15:30: Coffee & networking

15:30-16:10: Mobile marketing futures - evolution towards tomorrow's mobile consumer

Nick Orton, CEO, Grapevine Interactive